The hottest digital publishing in Taiwan started l

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Taiwan's digital publishing started late and is still in the "infancy"

e-paper books, literature, reading and other new words, constantly impacting the traditional reading methods. The e-book whirlwind with the United States as the core makes all walks of life in Taiwan more optimistic about the prospects of digital publishing. Whether it is the traditional publishing industry, telecommunications industry, e-book reader manufacturers, digital publishing platforms, etc., they have invested heavily in relevant activities related to digital publishing in order to catch up with the wave of internationalization

however, on the whole, due to the complex mentality towards new technologies, Taiwan's traditional publishing industry is still in the wait-and-see and trial stage in this plug-in movement, and digital publishing has not yet formed a large-scale trend in Taiwan. For the pioneers of the industry, it is still far from large-scale profit collection

Taiwan's digital publishing started late

Taiwan's publishing industry is particularly concerned about the progress of the U.S. publishing market. It is assumed that the testbed pays close attention to the rising position. Both the official statistics and the publishers who pay attention to the digital trend pay close attention to the dynamics of the U.S. digital publishing market. Among them, since 2010, has sold 115 Kindle e-books for every 100 paperback paper books sold, which is particularly popular in Taiwan's publishing industry. However, for various reasons, the Amazon model cannot be transplanted into Taiwan's publishing market

compared with the United States, Japan, South Korea and the mainland of China, the digital publishing industry in Taiwan started late, but is steadily increasing its sales, mainly electronic magazines. A fashion and beauty magazine under Chengbang group has begun to make profits, allowing the publishing industry to see the dawn of digital publishing

from 2008 to 2010, Taiwan's digital publishing industry ushered in the first critical development period of reducing the use risk of downstream users. Stimulated by the launch of the Kindle e-book reader by Amazon in 2007, in 2008, a number of publishing houses and print media, including Chengbang group, actively promoted digital publishing for different markets; In 2009, due to the popularity of intelligence, the three major telecom operators in Taiwan successively launched e-book cities; In 2010, driven by the trend of iPad listing, Chengbang and many other enterprises investing in digital publishing successively converted digital publications into apps for sale (apps are applications, which are often used to refer to the extended application software developed by enterprises based on intelligent systems in today's intelligent popularization), so as to strive for the potential business opportunities of digital publishing brought by the popularity of iPad. In addition, Acer, BenQ, Asustek, and delta, which have launched a variety of e-readers, continue to strengthen cooperation between publishers or digital publishing platforms

urging more publishers to release e-books at the same time

seems like a lively scene, but Taiwan's digital publishing, e-book production and sales are still in the initial stage. In september2010, a survey on the recognition of e-book services among the people in Taiwan showed that nearly 65% of the people had only heard of e-books, but had not used them; About 25% of people have no idea what e-books are; Less than 10% of the people probably know how to use or know how to operate it. Only 1% of the people in Taiwan have used the paid service. 2. Check whether the computer hardware driver has successfully installed the e-book service

this year is also the first year of e-books in the eyes of Taiwan's publishing industry. Many enterprises have launched their own digital publishing plans. Although the public's recognition of digital publishing and e-books is extremely limited, the publishing industry in Taiwan can only regard it as a signal of a broad market in the future and strive to open up new markets. In June2009, hefeipeng, the chief executive of Chengbang Culture Publishing Group, the largest publishing group in Taiwan, published the article "the last five years", which sounded an alarm for the transformation of Taiwan's traditional publishing industry. In addition to audio publishing, which has long faced the baptism of digital and networking, newspapers, magazines and books are all floating and sinking in the tide of digital publishing. They either choose to participate in the change and bear the pain of transformation, or stick to the smaller and smaller traditional publishing market

at a digital publishing industry conference a few days ago, Qiuming, CEO of book11, an e-book sales Station in Taiwan, admitted that the e-book market in Taiwan is still in the infant stage, and believed that the existing technology does not meet the market demand in general, and the biggest difficulty lies in the time-consuming and laborious transformation from paper books to e-books. Taking the sales of the electronic version of the biography of Steve Jobs on Amazon in the United States as an example, he pointed out that this book, which is hundreds of thousands of words and hundreds of pages thick, is absolutely hard for people who want to read it with them, and called on the publishing industry to try to synchronize the distribution of paper books and e-books

book11 has burned NT $100million (about NT $4.7, the same below) since its establishment in 2009. However, Qiu Ming still firmly believes that the future of the e-book market is promising

at present, the pressure within Chengbang group, which has abundant financial resources, is not capital, but the order of CEO hefeipeng that 20% of the group's revenue should come from the digital field by the end of next year. Although the digital field includes non publishing businesses such as bookstores, the Digital Publishing Department of the group still feels great pressure

the market is shrinking year by year and needs to be transformed.

doulide, senior manager of the e-book Development Department of Chengbang reading garden under Chengbang group, said in an interview that Taiwan's traditional publishing industry is shrinking at a rate of about 5% per year. In 2007, the market share was about NT $30billion. In 2010, it shrank to NT $25billion. In the future, it is bound to fall to about NT $20billion. Chengbang reading garden has been operating online bookstores since 2006. In November this year, it launched a portable e-book iPad Chinese multimedia book and magazine platform. This month, it began to sell more than 20 Taiwan's best-selling Chinese magazines and more than 600 Chinese books. Among them, electronic magazines have multimedia content that is not available in paper magazines such as video and audio playback

the transformation of media and forms of expression does not mean that this new publishing form can immediately win the recognition of trendsetters in the digital age. The iPad, the preferred e-magazine carrier in Taiwan's publishing industry, may not be the best carrier for publications. The publishing industry focuses on the promotion effect of its continuous hot sales on e-books and magazines. Doulide, who is responsible for operating the city-state reading garden, helplessly pointed out that the combination of paper books and e-books on the iPad has the same effect as one plus one less than one. He pointed out that most people who buy iPads in Taiwan are otaku. These users mainly use this device to play games and watch movies, rather than reading with it. Young people spend less and less time reading books, and the market is shrinking. However, if traditional publishing houses do not take the initiative to transform to seize the remaining market, they will die even worse under the digital trend. Dou Lide said

the books on the portable e-book platform are indeed difficult to compare with physical bookstores, and the reference books of computers and photographic equipment and photo albums are downloaded the most. This sales situation is consistent with what Dou Lide said about otaku buying iPads

at present, about 60% of physical bookstores in Taiwan are translated books, and it is the most difficult for e-books to obtain foreign authorization. The city-state has already begun to introduce Japanese mystery novels. Local authors in Taiwan are usually worried that e-books will affect the sales of physical books, or that low e-book pricing will affect their income. These are copyright problems faced by the publishing industry. For this point, the city-state hopes to obtain full copyright including e-book copyright through negotiation before the publication of paper-based new books in the future, so as to relieve the author's worry

meet the needs of readers through innovation

in 2003, Acer company purchased the use license of the American Zinio e-magazine service platform for us $700000, becoming the exclusive agent in the Chinese region for consumers to purchase dozens of traditional Chinese e-magazines, including the publications of many Chengbang groups. When the platform was put into use, readers could only browse magazines on personal computers, but many magazines still had stable sales. Chengbang group soon found that the first generation of digital reading groups in Taiwan were mainly Taiwanese businessmen working in the mainland. They kept abreast of Taiwan's business trends by purchasing financial e-magazines. Even without portable devices such as smartphones and tablets, we find that readers still have expectations for electronic publications. Zhubenyao, senior manager of Digital Publishing Department of Chengbang group, said. He said that for publishers, the psychological obstacle that digital publishing is difficult to overcome is not how to select content, but how to achieve copyright protection and facilitate readers to download and read. The Zinio platform has better solved these two concerns. However, in Zhu benyao's opinion, simply turning paper magazines into electronic versions for downloading does not create new value

with the advent of the era of intelligence and tablet computers, Taiwan's digital publishing has also begun to go further from the simple mode of producing electronic publications and novels. Zhubenyao introduced that the owl publishing house under Chengbang group once developed a set of super simple app for bird recognition based on the bird atlas in paper books. As long as users roughly provide bird size, beak shape, witness location and other information, the system will automatically screen the birds from the database, providing pictures, scientific names, songs, aliases, body length, food, habitat, migration status, clustering Global distribution area, introduction articles and other details. Due to the convenience of using the search interface design, this bird atlas app is very easy to use, and has become one of the successful cases of the publishing industry in line with the digital trend

transforming the useful knowledge in paper books into an app that is easy to search and use is a new attempt for Taiwan's publishing industry, which is still in its infancy. The knowledge and problems need the wisdom of all parties. Zhu benyao cited picture books and comic books as examples. If the publishing house wants to make animation applications based on characters, the current way is to draw again based on books, but in fact, we can adjust many details from the beginning, so that entering the digital conversion can save manpower and costs

despite the shortage of scientific and technological talents, Taiwan publishers continue to try to find business opportunities in the new trend and develop a variety of digital publications, including pure text e-books, fancy magazines with multimedia, and applications with stronger service functions. Publishing is to create new and interesting things. If publishers know that readers have needs, they should try to meet them. Zhubenyao said

even with the most open attitude, for the traditional publishing industry, there is still a new publishing form of the Internet era that worries them. This is personal publishing. If the online platform signs a publishing agreement with the author, it will definitely pose a serious threat to the traditional publishing house. Zhubenyao explained that this means that the experience and value of the publishing house have no place to play. Compared with the digital trend, this is a crisis worth worrying about. In order to deal with this potential crisis, the popo original under Chengbang has cooperated with the starting point Chinese under Shanda literature since 2009 to establish a starting point Chinese Taiwan branch to attract readers of online novels and undertake book printing business. However, up to now, the connection between the original novels of the site and self-help Publishing is not smooth, and it is difficult to compare with the scale and influence of starting point Chinese in the mainland

Copyright © 2011 JIN SHI